Business For Sale
Presented by: Jerry Rocco
- 858-692-2200
- jerryrocco@gmail.com
1
Concept
Locally source high-quality, lightly used mountain sports gear on consignment to sell in a shop and nationwide online.
Prescott is an ideal location due to its growing population and thriving outdoor community. AGS fills a crucial market gap as the only dedicated outdoor gear consignment business within a 100-mile radius.
2
Demographics
Sellers:
Quality gear they aren't using or have replaced; want quick, safe cash-out. Don't want prepare a listing, eBay hassles, or sketchy buyers on FB Marketplace.
Buyers:
Savvy adventurers who want solid equipment at value pricing. They're outfitting for trips, temporary stays, or simply budget-conscious.
3
How to Acquire Inventory
Word of mouth—Prescott has garages full of unused gear. The sustainability message ("Give it Another Go") resonates.
- Paid ads on FB/IG to gain local awareness.
- Organic social media posts + local FB Groups.
- Partnerships: REI, Hike Shack, bike shops, and local influencers.
- Sponsor/attend events: Whiskey Off-Road, trail runs, swaps.
- Outreach to Craigslist/FB sellers for consignment option.
- Buy underpriced gear from yard/estate sales to retail. (huge untapped market if you have it in the budget)
Market Confirmed: We sourced ~$25,000 worth of inventory within weeks—20% came from a single consignor. This proves both demand and valuable local contacts.
4
How to Sell Inventory
POS entry → Online store auto-populates → Easy purchasing + pickup or shipping options.
Location, location, location.
SEO, Google Merchant, Shop App, eBay, Facebook Page, etc.
Social traffic + boosted posts to product or catalog.
Dino-themed viral video content via AI.
High-value and attention-grabbing items listed on FBM + Craigslist.
5
How It Works & Commission
Progressive Commission Structure
Under $100
50% Seller
$100 - $299
60% Seller
$300 - $699
65% Seller
$700+
70% Seller
Sellers can be paid out digitally or receive store credit
6
Backstory
Why Are We Selling
Eric left his stable job to launch Another Go Sports with Jerry. Together, they spent more than six months building the systems, brand, and infrastructure to bring the idea to life. Just as things were taking off, Eric shared the website with a relative—and instead of investment, he was offered a career opportunity across the country that he couldn't refuse.
Now Jerry holds all the intellectual property, branding, and digital assets that have already been tested and proven. The community showed excitement and demand. What's missing is an operator to step in where Eric left off, take on day-to-day operations, and unlock the business's full potential.
7
Sale Includes
All Digital Assets & Intellectual Property
The Brand
Brand: Name, Logo, Fonts, Colors, Theme, Strategic Brand Messaging.
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Integrated Shop
POS Software Setup:
Shopify Website:
Another Go Sports
Prescott’s Only Used Mountain Gear Consignment Shop | AGS
Jan 10, 2025. Shop high-quality used mountain sports gear online and in Prescott at Another Go Sports. We offer consignment on bikes, skis, tents, apparel, rock climbing gear, golf, and other sports equipment. Save big, shop sustainably, and gear up with AGS.
These SEO-optimized sites are fully integrated with sales channels (Facebook, Google Merchant, Shop App) and built specifically for consignment. They've been tested and used—everything connects seamlessly to Shopify so you can start selling quickly.
10
Online Footprint
Google Business Page
(Five-Star Reviews): https://share.google/00F4T4FQI7CC08mky
Facebook Page
(> 50 Followers): www.facebook.com/anothergosports
Instagram Page
(> 50 Followers): www.instagram.com/anothergosports
eBay Profile
(100% Positive Reviews): www.ebay.com/usr/anothergosports
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AI Advantage
We live in an interesting time when AI can help businesses grow quickly. What once took hours or days now takes minutes, discounting the previous efforts of your competition.
A.I. tools I built for AGS:
Gear Guru Product Descriptions
Writes product descriptions, points out common wear to check, and categorizes the product to make entering products faster and easier.
See Demo Video →
Don't worry, I'll customize the A.I. persona for you, and stop it from cursing.
Dinosaur Themed Image Creator
For consistent branding images to stay on theme without requiring a photoshoot.
Content Creator
Helps write social posts, marketing emails, website content, and more. [video demo]
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Customer Communication
Marketing CRM:
GoHighLevel + Local Phone Number
Legal Documents:
Contracts, Policies, Terms of Service & More
These save months of work and problem-solving. The CRM keeps you connected with leads through automation, chatbots, AI tools, and more, while contracts and policies (which are costly to draft with lawyers) are already written and ready to go.
13
SOP & Marketing
Marketing Assets:
Plan, Content, Target Market Insights, and AI Content Engine so you always have something to post
Standard Operating Procedures
Logistical Documentation & Standard Operating Procedures
These are the hard-won playbooks we built by trial and error—giving you a tested framework for running operations and a ready-made structure for compelling and attractive marketing.
14
Runway
Buying = revenue in 30–60 days vs. building in 6-12+ months.
30–60 days
Digital infrastructure + location.
30–90 days
Build inventory.
180 days
Revenue traction.
Follow the marketing plan to accelerate growth.
In addition to the brand, content, integrated tech stack, and seasoned profiles, what you're really buying here is peace of mind and time.
15
Financials
Revenue
in first 60 days under poor conditions.
Inventory
sourced quickly (strong consignor network).
Monthly Tools
digital tools cost.
Rent/equipment: variable.
Upside: Secure visible retail space, add consistent hours, run marketing → scale revenue.
16
Opportunity
Only mountain gear consignment hub in a 100-mile radius.
Multiply our results with consistent business hours, a location, and marketing.
Prescott's outdoor community is growing rapidly.
Sustainability + affordability values align with market demand.
Built-in national sales channels already live.
Long-term play: position for acquisition by a larger outdoor retailer.
17
Success Support
Jerry will:
Transfer and set up tech stack.
Train you on systems, sourcing, and marketing.
Provide scripts/templates.
Connect you to prior sources + contacts.
Help spread the word locally.
18
Obstacles (Domain)
Original domain (AnotherGoSports.com) has been lost and is broker-held. Here are our options:
Current: AnotherGoSport.com
(requires slight rebrand, but weaker).
Alt extensions (.net, .info)
(not ideal).
Best: Negotiate a buy back from the broker
Approx: $250–$1,500.
19
Prescott Ski & Sport (Optional)
- Seasonal ski/snowboard tuning brand.
- #1 Google rank for local ski services.
- Branded site + Stripe payments.
- Policies + SOPs.
- Verified 5⭐ Google profile.
- Customer list and built in clients.
- $5,000 in revenue per season, P/T and no advertising.
- Growth: rentals, retail, tuning packages, partnerships.
Synergy: Drive winter traffic into AGS; sell winter gear alongside services.
20
Purchase Options
Option A — Outright Buyout
- Buyer owns everything.
- All assets handed over within 30 days.
- Jerry provides basic training/support to get started.
Option B — Buy + Retain Support
- Buyer purchases business.
- Jerry stays on as consultant (marketing, sourcing, tech) for up to 6 months
- Paid consulting arrangement.
Option C — Hybrid Equity + Long-Term Support
- Lower upfront cost.
- Jerry retains minority equity.
- Provides long-term support, consulting, and marketing help.
- Active partnership during growth.
- Contingent on partners.
21
Next Steps
Here's what working together looks like:
Intro Call
Walk through the business model, assets, and your goals.
Access & Demo
Show you the live systems (Shopify, POS, CRM).
Agreement
Choose your purchase option (A, B, or C).
Transfer
Smooth handoff of all digital assets.
Support
Jerry stays engaged as per chosen deal—ranging from 30-day transition to full advisory partnership.
Let's set a time to talk and see if you're the right operator to take AGS forward.
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Another Go Sports